WRITER OPEN HOUSE BRANDING
February 3, 2014
Vital VOICE Magazine held a Writer Open House to find new writing talent for the Editorial Department. The marketing campaign was targeted at the general social media audience, as well as local universities, colleges and journalism groups.
For this new event, I developed an aesthetic brand that is simplistic, but persuasive. In addition to illustrating all of the design elements, I also wrote the verbiage and helped to conduct interviews during the Writer Open House.
CLIENTS
Vital VOICE Magazine
ROLES
Art Direction, Illustration, Writing, Advertising Design and Marketing Strategy
MARKETING MATERIALS
Print advertisement, postcards, digital graphics optimized for social media
"Are you an experienced writer with outsized ambition and creativity? Looking for some exposure or even a chance to interview celebrities? Want to work alongside the most awesome, talented and brilliant (and perhaps the quirkiest) coworkers you’ll ever meet?
Well, Vital VOICE is here and looking for freelance writers! Vital VOICE is Missouri’s premier LGBT life & style publication. Not to mention, we’ve just expanded to Kansas City this past January and you could be a part of it too.
We are looking for contributing writers on a pay-per-piece basis. So if you’re deadline-oriented, creative and ambitious, we’re asking for you to come to our Writer Open House. The more experience you have, the better.
We will be conducting walk-in interviews anytime between 10 a.m. and 6 p.m. on Friday, January 31st. Can’t make it on Friday? We are also holding walk-in interviews on Monday, February 3rd.
Please RSVP at RSVP@thevitalvoice.com and we’ll send you over some more information. Bring a resume and writing samples to your walk-in interview."
Postcard: Front (above) & Back (right)