Vital VOICE Magazine revived their Reader's Choice Awards from the early 2000s and rebranded the contest as VOICE Your Choice. My role contributed to the name, design branding and marketing strategies. 

Using typography and unique shapes, I made the VOICE Your Choice branding to resemble the liveliness of the LGBT community and its readers. The goal of the colorful rainbow, spiral shape was to have a distinguishable brand that was different from the other "Best of" lists in
St. Louis and Kansas City.