SOAK'D BRANDING
July 10, 2014



Postcard: Front (above) & Back (right)
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Presented by Pearl Vodka and Vital VOICE Magazine, Soak'd is a Poolside Fashion Show. This year, the event was held at Hotel Sorella in Kansas City, Missouri and featured fashion designer Christian Michael.
For the branding of Soak'd, we wanted to appeal to the mass audience of gay men in Kansas City. Therefore, we hired a male model through Talent Plus Universal and conducted a photoshoot for the Soak'd branding, where I lead in art and photo direction. In addition, I worked on any photo editing and photoshopping necessary for the branding.
CLIENTS
Hotel Sorella, Christian Michael, Pearl Vodka, Bacardi Rum, Millenial League, Kansas City Fashion Week and Bistro 303
ROLES
Art & Photography Direction, Photo Editing, Logo Design and Advertising Design
MARKETING MATERIALS
Print advertisements, flyers, postcards, large-scale styrofoam posters, social media banners and shareable graphics


Web Graphics